aXionclip case

Pharmacist prescribes clips for medical reps

A Pharmaceutical company has developed a new drug. To publicise the drug, it sends out its medical reps. As well as information on the drug, they carry a giftbox containing 35 handy aXionclips with the name of the drug and the manufacturer on them. After each visit the medical reps leave a presentation pack with the doctor. The aXionclips act as an important aid to encouraging doctors to prescribe the new drug ofr their patients. Every time a doctor uses an aXionclip he or she is reminded about the new product.